Sunday, January 8, 2017

How to Write a Mission Statement


Whether you have a small business or are simply operating as a personal brand, a mission statement is a crucial sequence of one to three sentences any brand needs to have. This statement is often the first written impression potential clients/followers have of your brand. Given that, it needs to be a clear, concise, and compelling briefing detailing the important points you’d like the rest of the world to take note of about your business. Your Mission Statement should answer the following: 

Who 

At the start of the mission statement you should introduce who you are. 

Ex. “Our mission at Apples from Alice is…”

Also, reference your target audience. 

Ex. “Our mission at Apples from Alice is to provide apple lovers with the highest quality apples.” 

What 

Address what you do/what your services provides. 

Ex. “Our mission at Apples from Alice is to provide apple lovers with the highest quality apples. Through our online catalogue and personalized delivery service, we aim to make enjoying your local organic gems of the orchard effortless and accessible.”

Include points of differentiation. What sets you apart? 

Ex. “Our mission at Apples from Alice is to provide apple lovers with the highest quality apples. Through our online catalogue and personalized delivery service, we aim to make enjoying your local organic gems of the orchard effortless and accessible.” 

Why 

Give insight as to why what you are providing is important or valuable. This can be done subtly. 

Ex. “Our mission at Apples from Alice is to provide apple lovers with the highest quality apples. Through our online catalogue and personalized delivery service, we aim to make enjoying your local organic gems of the orchard effortless and accessible. ” 

How 

Let your potential client/follower know how you will provide this service. 

Ex. “Our mission at Apples from Alice is to provide apple lovers with the highest quality apples. Through our online catalogue and personalized delivery service, we aim to make enjoying your local organic gems of the orchard effortless and accessible. ” 

In a nutshell should answer... 

Who are you?
Who is your audience?
What do you do/what service will you provide?
What makes you unique/what is your point of differentiation?
Why is what you provide valuable/important?
How will you provide your service?

 

Important Points


  • 1-3 sentences in length 
  • Clear and concise (fluff-free zone!)
  • Know your audience 
  • Don’t be afraid to add voice & personality 
  • Believe in what you’re stating! 

I hope you enjoyed and found some use in this post! This is the first of it’s kind on my blog, and it covers the first step in a business plan. If you’d like to see more posts like this, let me know! As an ambitious and excited marketing student, I’d be more than happy to share the knowledge I have!

Do you have a mission statement?

-Moll

1 comment:

  1. This was really helpful - thanks for sharing! x

    http://emmaboughtwhat.blogspot.co.uk

    ReplyDelete